Learning Outcomes
• Comprehensive and contemporary industry knowledge and practices of digital marketing
• Acquire a thorough understanding of how digital marketing analytics works
• Understand myriad digital touchpoints of consumers and how to leverage them for marketing
• Using analysed data to assess strategies, measure their impact, and optimise them to maximise business performance
DELIVERY MODE
Sessions will be conducted via a state-of-the-art Interactive Learning (IL) platform and delivered in Direct-to-Device (D2D) mode that can be accessed by learners on their Desktop, Laptop, Tablet, or Smartphone.
Learning by doing will be the dominant pedagogy of this highly experiential programme. The participants would take part in role-plays, group discussions, games and simulations, and various exercises. Lectures and case discussions would support the exercise in concept-sharing.
Sunday – 09:30 AM to 12:30 PM
Campus immersion module of 2 days
Programme in Digital Marketing & Social Media Analytics
COURSE DURATION
9 Months
LAST DATE TO APPLY
31 March 2023
COURSE START DATE
21 May 2023
COURSE FEES
₹2,45,000 + GST
See actual class days below
Executive Programme in Digital Marketing & Social Media Analytics
Programme Overview
The Executive Programme in Digital Marketing & Social Media Analytics (EPDMSMA) offers learning modules in different sub-domains of the entire Digital Marketing sphere, which will provide a perfect learning platform for professionals interested in exploring and leveraging the power of digital marketing and social media.
Highlights:-
Contextually designed 9-month programme for working professionals
Learning-by-doing as dominant pedagogy
Campus immersion module of 2 days
IIM Lucknow Executive Alumni status
WHO IS THIS SUITABLE FOR
Anyone Meeting Criteria (Graduate and Higher + work profile evaluation )
• Professionals interested in exploring and leveraging the power of digital marketing and social media
• Any professional seeking to understand how current digital marketing and analytics works
• Participants looking for current industry knowledge and practices in the field of marketing/digital marketing
• Working professionals with a minimum of two years of work experience and interested in pursuing a career in digital marketing
IIM Lucknow