Learning Outcomes
• Comprehensive and contemporary industry
• Understand the myriad digital touchpoints of consumers and how to leverage them for marketing
• Acquire a thorough understanding of how digital marketing analytics works
• Using analysed data to assess strategies, measure their impact, and optimise them to maximise business performance
DELIVERY MODE
Sessions will be conducted via a state-of-the-art Interactive Learning (IL) platform and delivered in Direct-to-Device (D2D) mode that can be accessed by learners on their Desktop, Laptop, Tablet or Smartphone.
Sundays –
9:30 AM – 12:30 PM
2-day
Executive Programme in Digital
Marketing & Social Media Analytics
COURSE DURATION
9 months
LAST DATE TO APPLY
23 April 2023
COURSE START DATE
21 May 2023
COURSE FEES
₹ 2,45,000
See actual class days below
Executive Programme in Digital
Marketing & Social Media Analytics
(Batch 02)
Programme Overview
In today’s fast-paced technologically evolving world, digital marketing
and social media play a vital role in increasing the marketing success by
developing effective targeting, affordability, retargeting, and real-time
response. Firms can assess multiple attributes of their customers and
make more effective strategic moves
WHO IS THIS SUITABLE FOR
Any Level Junior /Middle / Senior
Professionals interested in exploring and leveraging the power of digital marketing and social media
• Any professional seeking to understand how current digital marketing and analytics works
• Participants looking for current industry
knowledge and practices in the field of
marketing/digital marketing
• Working professionals with a minimum of two years of work experience and interested in pursuing a career in digital marketing
IIM Lucknow