Learning Outcomes
• Thorough grounding in marketing, digital and social media platforms, applications and tools, digital analytics,and strategy formulation
• Coverage from strategy creation to implementation
• Hands-on exposure and experience in usage of digital and social media marketing tools
• Ability to deep dive into the consumer's mind for effective targeting and communication.
DELIVERY MODE
Sessions will be conducted via a state-of-the-art Interactive Learning (IL) platform and delivered in Direct-to-Device (D2D) mode that can be accessed by learners on their Desktop, Laptop, Tablet or Smartphone.
Saturdays First Session:
2:30 PM to 3:45 PM
Second Session:
4:00 PM to 5:15 PM
3-day

Certificate Programme in Digital Marketing & Strategy

COURSE DURATION
12 months
LAST DATE TO APPLY
29 April 2023
COURSE START DATE
13 May 2023
COURSE FEES
₹ 2,40,000
See actual class days below
Certificate Programme in Digital Marketing & Strategy (Batch 04)
Programme Overview
The focus of the programme is
to help the participants understand the basic concepts of marketing
and their application in the digital world, in-depth knowledge of all relevant applications, hands-on exposure to tools, usage of analytics to evaluate marketing efforts, and to make them capable of strategising a digital marketing campaign on their own
WHO IS THIS SUITABLE FOR
Any Level Junior /Middle / Senior
Entrepreneurs and self-employed (including those aiming to be content
creators/influencers) professionals who aim to enhance their business potential/reach using digital and social media
• Senior executives who aim to plan/implement digital marketing campaigns in their organisations
• Senior executives who are facing challenges in the traditional – digital
transformation
• Digital marketers who aim to understand the concepts of strategy formulation
• Agency executives who aim to refresh their understanding of mapping client
briefs to consumer research, ideation, and execution in the digital world
• Executives who have exposure to digital marketing tools, but wish to develop deeper understanding of the ideation, strategising, and execution of a campaign
• Executives who have started their careers and wish to create a digital marketing portfolio
IIM Indore
