Learning Outcomes
• Learn cutting-edge knowledge about sales and marketing theory and practice.
• Develop knowledge and competence for effective marketing planning and execution.
• Learn and appreciate the challenges of complexities posed by the interrelationship of various marketing-mix elements and ways and means of building effective responses.
• Appreciate the organisational context of marketing decision-making and issues thereof.
• Groom themselves for higher roles in sales and marketing functions.
DELIVERY MODE
Sessions will be conducted via a state-of-the-art Interactive Learning (IL) platform and delivered in Direct-to-Device (D2D) mode that can be accessed by learners on their Desktop, Laptop, Tablet, or Smartphone.
Saturday: 9:00 a.m. – 12:00 p.m.
3-day
Advanced Programme for Marketing Professionals
COURSE DURATION
12 months
LAST DATE TO APPLY
3 June 2023
COURSE START DATE
17 June 2023
COURSE FEES
₹ 3,90,000
See actual class days below
Advanced Programme for Marketing Professionals
Programme Overview
The IIM Calcutta Advanced Programme for Marketing Professionals is a comprehensive course designed to provide marketing professionals with the knowledge and skills required to succeed in the field. The course covers various topics, including marketing strategy, consumer behavior, marketing research, branding, and digital marketing.
WHO IS THIS SUITABLE FOR
Middle to Senior
Middle to senior-level executives in sales and marketing function from both product and service marketing organisations.
Participants looking for cutting-edge knowledge on both strategic and tactical issues in sales and marketing of products and services (including consumer and institutional markets)
Working professionals with a minimum of five years of work experience and who are interested in pursuing a career in the area of sales and marketing
Executives working in sales/marketing/operations/customer relations/marketing analytics will find the course useful to increase their productivity and growth
IIM Calcutta
