Learning is predominantly through case-based discussions to simulate real-world decision-making within the classroom. Course is strategically divided into five modules for easy comprehension of subject matter
Spanning a journey over 10 months, participants will learn the skills and frameworks necessary to:
• Drive overall marketing strategies of an organisation/business
• Apply original solutions and thinking patterns that generate new and valuable ideas
• Create and manage disruptions to upend outdated models
• Analyse insights and discover new strategies to strengthen customer relationships
• Take on a leadership position to achieve sustainable business growth
The programme will be delivered in a blended format with live sessions delivered via Direct-to-Device (D2D) on an Interactive Learning Platform of Timespro, and the on-campus sessions delivered at the campus of MICA.
Comprehensive curriculum covering a broad range of cross-functional competencies
Online instructor-led sessions by industry experts
Two-day on-campus immersion module
Case-based learning and application in real world scenarios
MICA Executive Alumni status
Once in a week Sunday 12:00 p.m. to 3:00 p.m.
There will be one campus visit of two days at MICA.
The Emerging CMO
LAST DATE TO APPLY
5 February 2023
COURSE START DATE
26 March 2023
₹2,10,000 + GST
See actual class days below
The Emerging CMO : A Certificate Programme For Senior Marketing Professionals
There is a paradigm shift in the role and scope of Chief Marketing Officers (CMOs). Modern CMOs need to keep pace with the ever-evolving trends in marketing technology and overall platforms. As a result, their skillset has evolved in tandem with new trends. Hence, it is imperative for all senior marketing professionals who are looking forward to absorbing the role of a CMO, to upskill and acquire all the latest and necessary skills and competencies to attain sustainable growth for their career, and organisation.
The Emerging CMO: A Certificate Programme for Senior Marketing Professionals from MICA prepares current and future CMOs like you to adapt to dynamic changes and excel in critical thinking, innovations, and strategy formulation, which can lead you to strategic leadership positions. Furthermore, it includes interactive sessions and fireside chats to help you comprehend insight mining, discover new strategies, and more.
WHO IS THIS SUITABLE FOR
Professionals aspiring to Senior Marketing roles, with at least five years of full time work experience