Learning Outcomes
•Develop knowledge and competence for effective marketing planning and execution
•Learn to lead marketing innovation, evolution, and transformation across multiple levels of the organisation
•Understand organisational marketing capabilities, challenges, and opportunities to craft an effective marketing communication plan
•Understand marketing metrics that lead to increase the ROI, leveraging analytics
•Develop capabilities, to create and lead an innovative team that delivers results
DELIVERY MODE
Sessions will be conducted via a state-of-the-art Interactive Learning (IL) platform and delivered in Direct-to-Device (D2D) mode that can be accessed by learners on their Desktop, Laptop, Tablet, or Smartphone
Sunday 10:00 am to 01:00 pm
Campus Immersion: 4 days

Advanced Programme for Senior Marketing Professionals

COURSE DURATION
11 Months
LAST DATE TO APPLY
26 January 2023
COURSE START DATE
26 February 2023
COURSE FEES
₹ 2,59,000/-
See actual class days below
Advanced Programme for Senior Marketing Professionals
Programme Overview
This programme will not only equip learners with the advanced marketing skills but will also offer cutting-edge knowledge on both strategic and tactical issues in sales and marketing and prepare them for future changes and challenges
WHO IS THIS SUITABLE FOR
Mid/Senior
• Middle to senior-level executives in sales and marketing functions from both product and service marketing organisations.
• Participants looking for cutting-edge knowledge on both strategic and tactical issues in sales and marketing of products and services (including consumer and institutional markets).
• Working professionals with a minimum of seven years of work experience and who are interested in pursuing a career in the area of sales and marketing.
• Executives working in sales/marketing/operations/customer relations/services/ marketing analytics who seek career growth.
IIM Lucknow
